The key to our approach is not only inspiring people to make simple changes in their daily lives that create a positive impact on our collective future, but also working with companies to change practices and better serve stakeholders, including future generations.
51% believe radically new systems are needed. 41% think corporations should lead the change. Only 13% believe they will.
We do this by creating content and campaigns based on Missions—urgent and addressable topics like single-use plastic, food waste, sustainable travel and tourism—that focus on education and how to make smarter decisions.
VICE supports our core operation; individual Missions, however, are funded by global businesses and organisations that share our goals and allow us to maintain full editorial control.
Tomorrow is ours to define.